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On the internet Movie Rental - What Movie Viewers Want

By Barbara Thomas


Consumers have many options with regards to viewing movies at home. 2 from the most popular are renting movies at the local video store and renting movies through an online service. An informal survey was recently conducted on the house electronics/entertainment website regarding the movie viewing habits of website visitors. The results pointed to some of the misconceptions that nonetheless exist about on-line rental of DVDs by consumers that have not yet tried the service.

Participants in the survey had been asked many questions, just like how usually they watch movies at home, whether or not they rent movies online, and if not, why. Almost 28% of individuals responding indicated that they rent movies online. In the remainder, the most typically cited reason for not using an on-line movie rental assistance was concern which centered about the perception that on the net movie rental would be far more costly than the local video store. When seeking at two scenarios it becomes evident which system tends to be far more affordable.

For people who indicated that they watch only One to Three movies per month the savings from renting on the web are small. Renting 2 movies per month at the local video store would average close to $7.40 whereas renting from Netflix for example, if they chose the plan that has a limit of 2 movies per month, would run $5.99. Following acquiring a video at the local store the user would have overnight or maybe one week to return the movie but an on the internet rental would allow them to retain the movie for an unlimited period of time.

For individuals individuals who responded that they view 1-3 movies per week, the savings would be a lot more significant. For instance, renting 8 movies per month would run close to $29.55 at the local store and as low as $14.99 on the internet if they chose the "2 out at a time" plan or $17.99 for ones "3 out at a time" plan. As viewing increases so does the likelihood of experiencing higher savings.

For those who responded that they view 4 movies per week (averaged out to 16 per month) the average cost at the local store would be $59.04 whilst on the web rental would be $23.99 allowing the user "4 out at a time". Renting through a program like Netflix normally does not limit how many movies another person views but rather, how many movies they can have out at any given time. Consequently rentals are far more or less unlimited with many on the plans.

The second most generally cited reason for not using on the net movie rental services was how the individual rented movies over a spur of the moment and did not plan ahead. Definitely renting movies on the internet and obtaining them from your mail would not permit someone to decide at 6:00 p.m. that they desire to see The Queen and receive it so that they are able to be viewing the movie by 8:00 p.m. However, the delay for acquiring movies a number of from the mail is only 1 business day which would seem sufficient in most instances.

The future of DVD rental could be changing on the other hand as Netflix announced in early 2007 that consumers would now have the alternative of watching movies immediately through a streaming program that may be now available for some movies. The support should be quicker than most download services as streaming allows viewing in the movie because it is streamed rather than waiting until download is complete. Though a full transition within the modern mail delivery program to a download kind of program will take time, it's clear that immediacy will only continue to improve. It would appear that other on the web movie rental services would follow suit in coming years in order to compete.

Consumers who have not been initiated to the on the internet movie rental world also could be unaware of other benefits/features of this sort of services.

* Greater selection- A frequent video store has 10,000 to 15,000 titles obtainable whereas the Netflix online movie rental service has more than 80,000. This would look to remove the dilemma of buyers arriving at the store only to find that there's absolutely nothing there that they incredibly need to see.

* There are no fees related towards delivery and return of DVD's; and there is no traveling to and inside store as movies are delivered to their door or to their property through streaming.

* Movie choice is assisted by user reviews through on the net programs like Netflix.

* Trials of on-line movie rental services are generally risk free as you will find free trials obtainable and no cancellation fees.

* You will find by no means any late fees nor restrictions on how extended a movie can also be kept.




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