Tuesday

Change It Up: Classic and Current Wedding Ring Varieties for Men

By Catherine Martin


Men's platinum jewelry is available from many online wholesalers and retailers in an assortment of styles, items and prices. Rings, tie tacks, collar bars, bracelets, necklaces and rings that are distinctly male are part of any wardrobe of style and elegance.

More interest is shown in the male consumer group from the ages of 18-45 than in any other age group. Sales promotions are generally targeted in that direction while attempting to retain the typical consumer group of one time buyers for groom's rings and everyday watches. Mainstream men's silver jewelry has not been a broad trend until signs of wider appeal are burgeoning on the horizon of the market.

Special occasions provide the typical opportunity to shower a husband, son, brother or friend with something from a men's platinum jewelry selection. Father's Day, Christmas, birthdays and weddings are perhaps the most common times to purchase gifts which provide pleasure as well as functionality. A watch, for instance, is something that any man needs to keep his daily schedule in order.

Many consumers have shied away from wearing men's silver jewelry because of the association it may bring to their wardrobe. However, due to the swing in trends through mainstream movies and media influences that depict masculine movie stars wearing diamond studded cuff links or onyx rings, the shift in mainstream, male interest for various wearable items is occurring.

Much to the satisfaction of the jewelry industry, strides toward a mainstream acceptance of brilliant pieces and expensive designs are taking place. Those under 40 have found that they enjoy wearing pieces of men's platinum items that add a little originality to their apparel. The obvious shift in the male mentality has also made it easier for women to purchase gifts and accessories that their husbands and sons will actually wear. In the last few years, industry has carefully and subtly geared its sales, promotions and marketing toward the male consumer who is now open to wearing personal, decorative items.




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