Thursday

Internet Articles: The New Wave Of Journalism

By Anne Gregor


Journalists are divided between those who understand SEO and raise an eyebrow over it, and those who do not know SEO at all. SEO, spelled out search engine optimisation, pertains to the gamut of internet marketing strategies carried out by SEO services companies for the sole objective of making a website easily searchable on the first few pages of a search engine. Small to medium size businesses engage SEO to bring visitors to their site and bolster sales.

In both journalism and SEO, the oft-spoken theme "content is king" applies. Readers have discerning preferences, and would immediately abandon a poorly written, keyword-bombed article. In both news media writing and SEO, content, therefore, has to be engaging. While it is a fact that search engine spiders are also target readers of a keyword-rich text, real human beings actually read SEO articles, therefore these materials have to make sense.

Do journalists have a reason to overpower SEO writers? If SEO writers revere standards of ethical journalism, then no. In SEO writing, copying another's work is not acceptable, and so are erroneous grammar and incoherent composition. Google's algorithms discriminate original content versus copied verses and would get rid of dupes immediately.

In both news writing and internet article writing, writers need to engross readers. Vying for attention is even tougher in the SEO game. Whereas readers of newspapers usually read up to the third paragraph of a news story, internet readers are browsers. With the myriad of other sources of information online, they can altogether abort reading an article as soon as the banner fails to grab their attention, and then they click on another.

SEO is internationally recognised as an internet marketing strategy as well information resource. In Singapore, SEO companies offer cutting-edge tools to web marketing campaigns. The SEO services Singapore can offer is aligned with its ready environment for the use of internet as a business tool. Singapore SEO companies produce the highest work quality.

The great advantage of hiring a Singapore-based SEO company is that it is a source of inland and offshore top-calibre SEO talents. SEO writing is deadline-driven. Considering the high demand for articles, SEO companies endorse writing projects to English-expert writers from other countries like the Philippines. This is most beneficial to clients hiring Singapore-based SEO companies because there is no time-zone, thus the lesser difficulty for meeting deadlines.

Another common ground for both news writing and SEO writing is the chance both provide writers to work while satisfying their liking for the written word.




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