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How to Be Sure Your Internet Marketing Business Survives the Google Panda Update

By Alanna Walsh


Google has the best of intentions with its Panda update. The aim of this update is to help remove the spammy content that has begun to infiltrate peoples' search results. You know how sometimes you search for information and find the same poorly written article through seven different websites? The goal of Google Panda is to make it stop. It wants to help people make sure that the results they get for their online searches are actually appropriate and not just someone trying to game the system to make advertising money.

Yes, this is good in theory, but as an Internet Marketer it is natural to be worried about all of the significant changes that are going on in the market because of it. Sites like Ezine articles and HubPages have been hit hard -- perhaps this was where you were getting lots of your visitors. Of course this doesn't imply that you are on the path to failing. Not only is that not true but the opposite is true: now your website traffic will be incredibly targeted and more interested in buying what you have to sell to them. Needless to say, this is determined by your capability to work with the system.

So just what is the next step?

Avoid stuffing keywords into your articles. It's good to focus on a couple of keywords but you shouldn't shove them into your articles if they don't fit. This is one of the most crucial rules in article writing in general but it is even more important now. Panda has made Google spiders cleverer than they've ever been. These bots will know when a keyword is used in a natural way and when it is being stuffed. The effects of broadband internet providers , not only on you but a lot of others, is a fact that has to be acknowledged. Sometimes there is simply way too much to even try to cover in one go, and that is important for you to recognize and take home. There is a lot, we know, and that is the reason why we are taking a very short break to say a few words about this. In light of all that is available, and there is a lot, then this is a perfect time to be reading this. The balance of this document is not to be overlooked since it can make a huge difference.

Update your site often. This can be accomplished by adding an article It can be through a blog that sees updates often. It may be because you are constantly improving your content. No matter what the reason, update a lot so that Google crawls your web site a lot. Google, particularly since the Panda update was released, gives more value to web sites that happen to be active. The longer you go between updates, the lower you'll be in the search results.

Your site content should be completely unique. Don't use reconstituted PLR content. Don't use articles you found in open source article sources to sub in for content. Even if the content merely seems duplicated you can be severely penalized by the Google Panda update. Publishing content that isn't unique is a wonderful way to make sure that your web site is ignored by all of Google's bots and spiders. That will not be good for your bottom line, will it?

Work as hard as you possibly can to give and earn good backlinks both outwardly and inwardly. You want the back links to be legally earned and from reliable web sites. Traffic funnels and directories aren't going to boost your reputation within Google. Google is beginning to check the link's source to make sure it's legit. So get to work earning your backlinks.

If you want your business and your website to be more Panda compliant there are a lot of things you can do. A lot of them are nothing more than good sense. Picture what you really are trying to find when you do a search and make sure you do the same with your web site. When you do this, you don't have anything to worry about.

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