Wednesday

Long Island Advertising Agencies & Why Myspace Has Fallen

By Katie Arden


There are certain cases in which a large degree of growth is followed up by a decline. In this regard, I would like to cover MySpace, which many people will view as one of the oldest social media platforms that Long Island advertising agencies will be able to recognize. However, to say that MySpace is useful for advertising endeavors would be something of a stretch. For those who are curious about why this platform has seen such a decline, here are a few points to mention.

MySpace, which was founded back in 2003, served as one of the first major social media platforms in the world. At the very least, it was the one I found myself most familiar with when I was still in middle school, seeing as how just about everyone had their own page. It was highly customizable and it was easy enough to connect with others. However, as time went on, MySpace saw something of a decline. Routinely, it's not discussed in the same breath as Facebook and Twitter.

There are many reasons why MySpace has seen a decline, some of them potentially more obvious than others. Any Long Island advertising agency can tell you that other websites were released a few years after MySpace, with Facebook being perhaps the most prominent name. As that particular game gained ground, MySpace started to lose some of its own. From then on, it was a steady decline which could have been observed by firms such as fishbat.

You should also keep in mind that, for the most part, MySpace is more of a music platform these days than anything else. This has been the case for quite some time, which hasn't bode well for the website in question. Consider that Facebook and Twitter, while limited at the onset as well, slowly brought other features into the mix. As of now, MySpace has use, but largely for those who are music enthusiasts or are newer artists looking to make their mark in the industry.

This isn't to say that MySpace isn't worth utilizing, as there are certain perks which exist for entertainment purposes. As a marketing platform, however, I believe that there are far better alternatives to take advantage of. Long Island advertising agencies have largely ignored MySpace and for solid reasons as well. There are simply greater platforms out there that MySpace, as legendary as it is in its own respect, cannot match up to.




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