Tuesday

New York Web Design: The Dangers Of Inactive Links

By Arthur Williams


Have you ever clicked on a link, only to be directed to a 404 or error page? This is a direct result of said link being broken, which can hurt even the strongest New York web design efforts. Why are these links so crucial to fix, though? Why should designers hone in on these problems so that they're accounted for as soon as possible? Hopefully the following information will give you a better understanding as to how broken links hurt this endeavor.

One of the reasons why links must function correctly - and any New York web design company will agree - is that broken ones can take users out of their respective experiences. Not only do these links lead people to different pages than expected, but it can make navigation more difficult than it should be. While it might go without saying, prospective customers can be turned away by this circumstance. There is more to tell, though, and names such as Avatar New York will be able to explain more.

Did you know that these types of links can also hinder the amount of traffic that websites see? Even though one user experience may not seem like much, you have to keep in mind that others may have the same negative experience as well. What this results in, among other things, is a loss in traffic that can get in the way of sales. This is another reason why any dead links on your site should be corrected as soon as possible.

Finally, even a single broken link can negatively impact your SEO efforts. It's important to note that search engines, Google especially, have placed more weight on websites that are fully functional. This includes the quality of the links that they house, meaning that yours should operate as intended. If there's even a single 404 error page, your rankings will decrease across the board. Fixing these links will eventually help your rankings, as any Internet marketing company will attest.

Anyone that has worked in New York web design for years will tell you that inactive links bring down even the best websites. This doesn't mean that you're without solutions, as there exists a bevy of methods to help you. In fact, the methods in question go beyond what has been detailed here. The more that you learn about these links, before fixing them, the better your website will perform in all respects.




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