Testimonials all by themselves are not enough to get the job done, but it is much better to have good ones working for you than to not have any at all. Maybe a lot of online marketers think all their conversion problems will go away once they get a few testimonials, and that is not necessarily the case at all. But no doubt, this is an extra area of attention that you cannot ignore. So no more stressing over this issue; read this article and get started today.
What is typically done by all businesses is they usually ask for a testimonial. Don't hesitate when it comes to asking for feedback because most of the time it's like - "you don't ask, you don't get". Testimonials are derived from any feedback you receive, but keep in mind you have to ask to use the information on your site. Just like anything else in business, you are dealing with percentages because you will probably not get a positive reply from everybody. It is fine to ask about the feedback, but all testimonials must be real and used with permission.
Another effective method to get testimonials from your customers is to run a survey. You can ask several questions to your customers in this survey, questions that will help them more accurate feedback about your product or service. Do avoid making the survey lengthy because, as you can guess, that will be too much for people to handle. When it comes to providing feedback, you will discover that some people relish the thought while others will ignore the request. If you are careful about your copy, then everyone should view your survey as a chance to help you out so you can make things better for them. We all want to only hear great things about our products, but at the same time do not be afraid of the negatives because those are actually opportunities for you.
Testimonials are versatile because you can and should use them appropriately wherever you want for a greater effect. This is especially important when you have a ton of pages talking about the various aspects of your product, pointing out the benefits, listing out the features, as these are the pages where you can actually influence the decision of your prospects and give them a valid reason to buy your product.
You will find that securing any kind of testimonial is a game of percentages because you never know who will agree to let you use something.
What is typically done by all businesses is they usually ask for a testimonial. Don't hesitate when it comes to asking for feedback because most of the time it's like - "you don't ask, you don't get". Testimonials are derived from any feedback you receive, but keep in mind you have to ask to use the information on your site. Just like anything else in business, you are dealing with percentages because you will probably not get a positive reply from everybody. It is fine to ask about the feedback, but all testimonials must be real and used with permission.
Another effective method to get testimonials from your customers is to run a survey. You can ask several questions to your customers in this survey, questions that will help them more accurate feedback about your product or service. Do avoid making the survey lengthy because, as you can guess, that will be too much for people to handle. When it comes to providing feedback, you will discover that some people relish the thought while others will ignore the request. If you are careful about your copy, then everyone should view your survey as a chance to help you out so you can make things better for them. We all want to only hear great things about our products, but at the same time do not be afraid of the negatives because those are actually opportunities for you.
Testimonials are versatile because you can and should use them appropriately wherever you want for a greater effect. This is especially important when you have a ton of pages talking about the various aspects of your product, pointing out the benefits, listing out the features, as these are the pages where you can actually influence the decision of your prospects and give them a valid reason to buy your product.
You will find that securing any kind of testimonial is a game of percentages because you never know who will agree to let you use something.
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