Thursday

Collar Pins: As An Effective Corporate Gift

By Justine Morgan


Presenting a corporate gift is a step towards creating brand awareness and is an important part of any business strategy. Judicious selection of the gift is important, considering the fact that a corporate gift has many roles to play in an organization's success.

A collar pin is an accessory that keeps the two ends of the shirt collar together and goes underneath the knot of a tie. Functioning in a similar way as a tabbed collar, it keeps the collar in place and lifts the knot to allow a more aesthetically charming arc to the necktie.

Collar pins are both appealing and come in various colours and designs, and hence are ideal as corporate gifts. Due to their innovative designs and the flexibility of having the company's name stamped on them, these pins are fast growing in popularity. They can also sport the company's symbol and can be moulded during manufacture to look like a specific product.

It is their mind boggling range that makes collar pins popular as a corporate gift for both employees and customers. They make employees realise that they are valued by the management, while the clients feel closer to the service provider, and therefore they generate the loyalty of these two key groups of people.

Price is a critical factor while choosing a corporate gift. The basic value of collar pins as impactful gift items is much higher than their market price, hence money spent on them is always beneficial. Their utility makes them popular among the recipients and unlike a lot of other gifts that are mere showpieces beautifying desks at workplaces, collar pins are taken around everywhere. They can be put on everyday to work or elsewhere, which enables them to garner a lot of attention, thus popularising the company's brand.

But before using collar pins as corporate gifts, organizations must not fail to take into account some crucial factors. Durability of collar pins is of utmost importance as they should be designed for daily use.

The design of collar pins must be such that the owner is persuaded to wear them in the public to make a style statement. However, if the pin is gaudy or if it lacks balance in design, then people may not like it. Moreover, during the styling process, collar pins must be made as convenient as possible so that the owner can wear them without any problem.

Corporate gifts are good promotion tools as they make sure of greater brand visibility when a beneficiary uses them in the public. Collar pins perfectly fit such needs. They are a time-tested promotion tool and have been successfully used by organizations for ages. Companies which have never used collar pins as corporate gifts must not neglect them anymore, or else they will continue to miss on a chance of employing an excellent promotion medium.




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