Friday

Web 2.0 Marketing Facts Every Online Marketer Should Know

By Reed Slidell


As part of your web 2.0 marketing, try your best to understand certain factors that may affect the process of how you build your website. These may include your own personal brand, employment of proper strategies and making these two click in to your business. At this point in time, we will be looking at web 2.0 as a branding tactic rather than a link generating tactic. I have a personal profile which I have built for the posting of my own content. Through this, I am able to get the attention of my users. I filter it back to my site afterwards.

This is a more economical way to take in comparison to traditional branding. We know for a fact that Coca Cola may be more than willing to spend $200,000,000 just for an advertising campaign that that may not be able to give a clear result for the building up of their campaign. Coming from old school direct response things, I first got interested in the Dan Kennedys and Jay Abrahams. They were the first people who talked about long form sales copy. They taught that whatever sort of publication you might have should include a clear to action phrase at the end. Primarily because this is the best way for them to get back to your website and prod them to do some action.

My web marketing strategies never included branding before I have considered the direct response thing more. It is only now that I have considered branding our videos and everything we have got to offer. We, then, incorporate this element into the website. When you go to Melbourne SEO Services, you'll notice I look a little bit like a Wiggle in some of the videos because I'm wearing these different colored tops. Those colored tops mean something to our business. Each color not only matches the wheel and the Melbourne SEO logo, but also represents the different stages of SEO campaign that we offer our clients.

It's like building this brand, this nice package that I think people don't necessarily register, but if you consciously thought about it and I pointed it out to you now. You're aware of it. It is still part and parcel of the web 2.0 marketing that my SEO company is consistently practicing no matter how simple it may seem. But these other things happen on a subtle level and it is one of those things that just builds the rapport with me even more, and you are not even sure why.

This is just a clear picture of how I am using web 2.0. It is focused on building a connection. Plus, it is a cheap way for the branding of the SEO products and services that we offer. Instead of spending a fortune on an advertising campaign, this is something affordable that is worth trying. As we talk now about web 2.0 marketing, it might be helpful for you to try this one out. This is applicable for your business or your personal brand like my David Jenyns brand or Ben McEwan brand or what have you.




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