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Background Information on Pay-to-Click Web Sites: The Good, The Bad And The Ugly

By Marc Marseille


Many people begin their online marketing journey with PTC (Pay To Click) web sites. And that is what I set out to do. To start, let me discuss what PTC websites are. A PTC website pays you a small amount for simply watching a short advert, ordinarily lasting around thirty seconds or so. Everytime you watch a complete advertisement (they usually last about 30 seconds), a little cash is deposited into your account, which can only be accessed when you've accumulated a specific amount of money, often in the $5 range. There are many other aspects to PTC websites, such as referrals and special membership alternatives.

You can pay for referrals (or you can get them to sign up), and you get around 50% of the cash they make from clicking adverts. So, if you get one cent from clicking an advertisement, you'll get $0.005 from PTC members you referred. It may not appear that lucrative, but think about if you had scores of referrals working for you. There are also special membership options that let you obtain more referrals, more ads and more money for every click (often for both your own clicks and your referrals' clicks). Even if you may make a little more money with one of the enhanced plans, they generally cost a a lot up front, so take caution.

For example, let's assume you join a Pay-to-Click service that features 4 adverts. You then get a thousand folks to join under you. Each of your own clicks earns you a cent and so does each one of your referrals' clicks. So if you view all 4 adverts and all of your referrals click on all four adverts, that's a total of forty bucks. Doesn't seem very awful, does it? Forty bucks daily can go a long way.

The reality is, almost all PTC programs are nothing but scams. Think "pyramid schemes", for that is what actually all of them are. A pyramid scheme is where folks invest cash looking for more money in return after some time, but the guy in charge merely disburses more cash to a few of the people and the other members are left with zero, or very little. Thus, if 10 people invest $10 each, that's a hundred bucks. The top guy may return fifteen bucks to four of his downline, leaving the rest of the folks out in the cold. The way PTC sites accomplish this is by getting you to invest in membership and referrals (normally not even real people but bots) and then they pay out with cash that other people have invested in membership and referrals. The cash generated by clicking on ads in no way covers their expenditures, particularly when many of the so-called "referrals" are nothing but bots. Inescapably, they run out of likely members and people stop signing up, leaving folks who weren't among the first to join not getting paid at all. If you started the plan, or were lucky enough to get in right near the top, you can possibly make a little profit, but is it worth the risk? The answer is a big NO.

I suggest you avoid Pay-to-Click programs. The only way you will be able to earn even a small sum of cash is to be the head scammer or one of his buddies. Everyone else who join turns a loss. I not keen about the odds . . . or the karma.




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