Many businesses are still using back dated marketing methods. To ensure your company is getting as many customers as possible you need to consider SEO Edinburgh. Many of the old methods used to get customers are no longer effective because people no longer use those methods to find the service they are looking for.
Today the marketing strategy has changed from the physical form such as yellow pages to online marketing methods. If you are in Edinburgh, then getting SEO Edinburgh for your website will result in more traffic to your business than what advertising in the yellow pages can provide. This is because nowadays eighty-six percent of people who used to use the yellow pages now use online search engines to find local businesses.
As the customers you are looking for are within the Edinburgh area it is vital that you use SEO Edinburgh instead of some national SEO service. This means that you are ranking on the search engines for the services you provide and the geographical area you can provide that service. You will have a much higher conversion rate by ranking for local keywords with an Edinburgh SEO service because those people are actively looking for your service in your exact area.
Local SEO is becoming more and more widely used as SEO companies see the value in it for their clients. With the number one spot on Google getting 40% of all the traffic and the number two spot only getting 20% of the traffic, you can see how the traffic dwindles down rapidly as you move down to positions 9 and 10.
So if you are on page 2 on the search engine for your keyword, you might think this is good but you are actually getting the smallest little trickle of traffic. The only way you will get some traffic is if the people searching have looked through all the website results above you and have not found what they are looking for. However this very rarely happens because Google is very good at ranking relevant websites. It ranks according to how well those website have been optimized for SEO Edinburgh and how relevant the information is on the website.
If your website is getting local SEO done to it, then Google will see these links and know that your website is relevant to those keywords. Without the right type of quality links, the search engines will look at your website and think it is not of relevance or doesn't have the same authority on that topic as other websites in your market.
So in order to get to the number one spot in the search engines where almost all of the traffic is, you need to get some kind of SEO Edinburgh. SEO companies are actively looking for people to choose this type of SEO service because there is far less competition compared to ranking for national keywords and it not only makes their job easier but it allows them to make clients much happier with results in a much shorter space of time and for less cost.
Moving with the times is sometimes hard as you get comfortable using one method of marketing and then it is scary having to change again. Hiring an SEO Edinburgh company to do all this for you will not only get you the top Google rankings you're looking for but it will also keep you up to date with new marketing changes on your behalf.
Today the marketing strategy has changed from the physical form such as yellow pages to online marketing methods. If you are in Edinburgh, then getting SEO Edinburgh for your website will result in more traffic to your business than what advertising in the yellow pages can provide. This is because nowadays eighty-six percent of people who used to use the yellow pages now use online search engines to find local businesses.
As the customers you are looking for are within the Edinburgh area it is vital that you use SEO Edinburgh instead of some national SEO service. This means that you are ranking on the search engines for the services you provide and the geographical area you can provide that service. You will have a much higher conversion rate by ranking for local keywords with an Edinburgh SEO service because those people are actively looking for your service in your exact area.
Local SEO is becoming more and more widely used as SEO companies see the value in it for their clients. With the number one spot on Google getting 40% of all the traffic and the number two spot only getting 20% of the traffic, you can see how the traffic dwindles down rapidly as you move down to positions 9 and 10.
So if you are on page 2 on the search engine for your keyword, you might think this is good but you are actually getting the smallest little trickle of traffic. The only way you will get some traffic is if the people searching have looked through all the website results above you and have not found what they are looking for. However this very rarely happens because Google is very good at ranking relevant websites. It ranks according to how well those website have been optimized for SEO Edinburgh and how relevant the information is on the website.
If your website is getting local SEO done to it, then Google will see these links and know that your website is relevant to those keywords. Without the right type of quality links, the search engines will look at your website and think it is not of relevance or doesn't have the same authority on that topic as other websites in your market.
So in order to get to the number one spot in the search engines where almost all of the traffic is, you need to get some kind of SEO Edinburgh. SEO companies are actively looking for people to choose this type of SEO service because there is far less competition compared to ranking for national keywords and it not only makes their job easier but it allows them to make clients much happier with results in a much shorter space of time and for less cost.
Moving with the times is sometimes hard as you get comfortable using one method of marketing and then it is scary having to change again. Hiring an SEO Edinburgh company to do all this for you will not only get you the top Google rankings you're looking for but it will also keep you up to date with new marketing changes on your behalf.
About the Author:
For more information about SEO Edinburgh and Pay on Results SEO, you can get in touch with Jenius Marketing and get the website rankings that you are after.
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