Australians are eager Web shoppers, and this trend is on the rise. So much so that traditional stores are starting to create virtual shops.
The popularity of shopping on the web is not just an urban legend. 1 or 2 studies show that Australian Internet shopping is experiencing a sharp growth, driven partly by the fascinating exchange rate against the US dollar, but mainly by convenience and cost. It is let slip that 78% of Australians shop on the web regularly, with around 25% making a purchase of goods or services least once a week. The average monthly spend is $206, with the most popular sites being eBay, Amazon, Gumtree and Woolworths.
The ecommerce explosion is not just going down among youngsters. A brief by Swinburne University of Technology's centre of excellence for creative industries and creativity shows that monthly spend is rising among the 50-64 years age group too. With forecasts showing that e-commerce down under is anticipated to grab another 5% of the share of the market, growing to the levels experienced in America and UK, many typical stores are looking seriously at building an online retail outlet.
The troublesome conditions being experienced by physical stores in Australia is prompting a lot of them to chase a double-edged technique to extend sales: keeping the bricks-and-mortar stores, while opening ecommerce operations to capture market share from the swarms of online deal seekers, asserts Russell Zimmerman, director of the Australian Retailers Organisation.
The ease of web shopping is what makes it so attractive: linking your fave online account to your smartphone assists you to shop anywhere, anytime. For some, it's speculative purchasing on the smartphone after having had a couple of drinks, while for many , it's when they get home from work that they spend their gainfully acquired wages online. It's hard to measure, but primarily based on traffic patterns on their internet sites, a large amount of e-commerce sites are adjusting their promotions to top net traffic hours. According to eBay VP Steve Yankovich, the site's most active time is from 6:30 pm to 10:30 pm and e-commerce gurus, ChannelAdvisor, say that nighttime shopping is on the increase, with clients placing orders later and later on.
And it isn't only retail stores who are riding the e-business wave: Australia Post is reconditioning its services to meet the increased demand in parcel delivery. In an interview given to The Australian, David Mortimer, chairman of Australia Post, claimed that 70% of Australia Post's parcel business is generated by Internet shopping.
Mr. Zimmerman added though, that many Australians look for bargains online and then go out to a physical store to make their purchases, because they would like to experience quality consumer service.
The popularity of shopping on the web is not just an urban legend. 1 or 2 studies show that Australian Internet shopping is experiencing a sharp growth, driven partly by the fascinating exchange rate against the US dollar, but mainly by convenience and cost. It is let slip that 78% of Australians shop on the web regularly, with around 25% making a purchase of goods or services least once a week. The average monthly spend is $206, with the most popular sites being eBay, Amazon, Gumtree and Woolworths.
The ecommerce explosion is not just going down among youngsters. A brief by Swinburne University of Technology's centre of excellence for creative industries and creativity shows that monthly spend is rising among the 50-64 years age group too. With forecasts showing that e-commerce down under is anticipated to grab another 5% of the share of the market, growing to the levels experienced in America and UK, many typical stores are looking seriously at building an online retail outlet.
The troublesome conditions being experienced by physical stores in Australia is prompting a lot of them to chase a double-edged technique to extend sales: keeping the bricks-and-mortar stores, while opening ecommerce operations to capture market share from the swarms of online deal seekers, asserts Russell Zimmerman, director of the Australian Retailers Organisation.
The ease of web shopping is what makes it so attractive: linking your fave online account to your smartphone assists you to shop anywhere, anytime. For some, it's speculative purchasing on the smartphone after having had a couple of drinks, while for many , it's when they get home from work that they spend their gainfully acquired wages online. It's hard to measure, but primarily based on traffic patterns on their internet sites, a large amount of e-commerce sites are adjusting their promotions to top net traffic hours. According to eBay VP Steve Yankovich, the site's most active time is from 6:30 pm to 10:30 pm and e-commerce gurus, ChannelAdvisor, say that nighttime shopping is on the increase, with clients placing orders later and later on.
And it isn't only retail stores who are riding the e-business wave: Australia Post is reconditioning its services to meet the increased demand in parcel delivery. In an interview given to The Australian, David Mortimer, chairman of Australia Post, claimed that 70% of Australia Post's parcel business is generated by Internet shopping.
Mr. Zimmerman added though, that many Australians look for bargains online and then go out to a physical store to make their purchases, because they would like to experience quality consumer service.
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