Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results. Internet marketing is a fiercely competitive world, and if your business's website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are. If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Distribute articles to other sites. Articles that you submit to outside sites for publication should have a link back to your site, and are a great and free way to optimize your site's search engine presence.
Build an Internet presence outside of your site. This involves creating pages on social networking sites and bookmarking sites in order to drive more traffic to your site. Facebook, Linkedin, Youtube, Digg, Delicious and StumbleUpon are good places to start.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Distribute articles to other sites. Articles that you submit to outside sites for publication should have a link back to your site, and are a great and free way to optimize your site's search engine presence.
Build an Internet presence outside of your site. This involves creating pages on social networking sites and bookmarking sites in order to drive more traffic to your site. Facebook, Linkedin, Youtube, Digg, Delicious and StumbleUpon are good places to start.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
About the Author:
It's no doubt that Search Engine Optimization is both relevant and vital to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to an expert in search engine optimization.
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