Sunday

Burberry live stream on Piccadilly Circus

By Agnes Baltsa


The quintessential luxury group has been in the spotlight for weeks, under speculations of being targeted by the luxury conglomerate PPR which already own the nine fashions gathered within the Gucci Group (Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Bedat & Co., Boucheron, Sergio Rossi and Stella McCartney)."There have been reports that PPR was close to an agreement with Steinhoff to sell Conforama," summed up for Business week Peter Farren, an analyst at Bryan Garnier. "That would fuel speculation on Burberry." PPR is in talks with "various" investors about the sale of its Conforama unit, including Steinhoff International Holdings Ltd., Africa's largest furniture maker, PPR said early this month. Conforama, France's second-largest furniture retailer has been valued by Sanford C. Bernstein analysts at about 1.3 billion euros ($1.72 billion).

The lack of pretence made it a show of desirable separates that without doubt will satisfy Burberry's core customer and appeal to new customers the company hopes to reach with its ferocious global networking campaign. What struck odd was the heavy weighted feeling of the collection, with knitwear and outerwear shown as the most predominant looks. Surely a catwalk collection is about creating a mood, and as romantic as it was, with Jeff Beck singing "I put a spell on you" over the speakers, a lighter touch would not have gone amiss.

Their trademark jackets and coats featured panels of tweed and cord, and its signature Mac fabric that had bulging pockets and peplums, which were styled with elasticized belts adorned with bows and fox heads, oversized bags and laced-up stiletto boots. Once again Burberry is selling the collection exclusively from the runway for one week until February 26, but this season it is offering the complete show experience as you can also purchase the model's beauty looks with Burberry Beauty and Burberry Body, and the exclusive Rae Morris soundtrack through ITunes.

Luxury British fashion label, Burberry has opened its first store in Sweden, in Stockholm. Located in a historic building, the 200 square meter store, situated over three floors, was designed by Burberry Chief Creative Officer, Christopher Bailey and features British materials and themes. The new store will showcase Burberry London, Burberry Brit, and Burberry Accessories, including the following categories: menswear, women swear, non-apparel, fragrances, timepieces, and eyewear. To mark the opening of the store, Burberry will be hosting an event on January 31, 2012.

For its new SS11 campaign, quintessentially British fashion label Burberry teamed up with photographic icon Mario. The campaign will reveal new cast member each month, which refers to the global monthly flow of new Burberry products over the full breadth of the brand's offering. Burberry strategy is translated across all of the brand's online, offline, and in store touch points. The images are shot on Brighton beach with British models Cara Delavigne and Jacob Young.




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