If you want to offer writing services to other internet marketers, one of the most important components you'll need is some samples of your writing. People will want to see what kind of writing you've done in the past, what topics you've written about and just how good it actually is. The easiest way to offer these samples for people to review is through a portfolio website.
While photography and web design are probably the two most common types of portfolio websites, they work equally well for writing. Your portfolio site should have different examples of your writing. In an ideal situation, you should have examples of all the types of writing you offer:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Basically, whatever type of content you are offering your clients should have examples in your portfolio.
There are a couple of strategies for creating this sample content. The simplest is to write some example content that you can post to your portfolio.
You can kill two birds with one stone by writing about topics that would be of interest to people viewing your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Another way to generate samples for your portfolio is to use some of the work you've done for past clients. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you posting it on your website, don't.
If you're dealing with web content such as articles or blog posts, you can simply post these directly to your portfolio site. But if you're dealing with longer content like ebooks or reports, it's usually easier for your potential customers to review it in PDF format.
This lets you pretty it up a bit by paying attention to the layout and design. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? Even if your competitor's content is just as well-written as yours, chances are having a nicer looking design is going to tip the scales in your favor.
While photography and web design are probably the two most common types of portfolio websites, they work equally well for writing. Your portfolio site should have different examples of your writing. In an ideal situation, you should have examples of all the types of writing you offer:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Basically, whatever type of content you are offering your clients should have examples in your portfolio.
There are a couple of strategies for creating this sample content. The simplest is to write some example content that you can post to your portfolio.
You can kill two birds with one stone by writing about topics that would be of interest to people viewing your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Another way to generate samples for your portfolio is to use some of the work you've done for past clients. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you posting it on your website, don't.
If you're dealing with web content such as articles or blog posts, you can simply post these directly to your portfolio site. But if you're dealing with longer content like ebooks or reports, it's usually easier for your potential customers to review it in PDF format.
This lets you pretty it up a bit by paying attention to the layout and design. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? Even if your competitor's content is just as well-written as yours, chances are having a nicer looking design is going to tip the scales in your favor.
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