Making promotional materials can be tricky. For one, you need to be mindful of the messaging. Two, you need to consider how you would place the message in a very limited space such as that of cards. Those who are in charge of making it are constantly faced with the challenge on how to maintain their solid branding on different messaging module.
One of the accessories by which messaging is seen is through business cards. In hotels, they can be applied on the hotel key card sleeves. Yes they are not the main focus. After all, they only act as a support to the main material. Still, this does not mean that you can already take it for granted.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Quality of paper. There are many options in the market so finding a good one should not be difficult. The challenge comes with the specific type that you want to employ. Will you preffer the glossy type or will the rough touch be better. Should you use the thinner ones or the thick kinds.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is optional and can even be left free especially if its covered with a colored design. However, if there is an important information you want to remind your guests such as tips and some details on the highlight activities offered by your hotel, then you can use the free space to inform them of it.
Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.
One of the accessories by which messaging is seen is through business cards. In hotels, they can be applied on the hotel key card sleeves. Yes they are not the main focus. After all, they only act as a support to the main material. Still, this does not mean that you can already take it for granted.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Quality of paper. There are many options in the market so finding a good one should not be difficult. The challenge comes with the specific type that you want to employ. Will you preffer the glossy type or will the rough touch be better. Should you use the thinner ones or the thick kinds.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is optional and can even be left free especially if its covered with a colored design. However, if there is an important information you want to remind your guests such as tips and some details on the highlight activities offered by your hotel, then you can use the free space to inform them of it.
Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.
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