Thursday

Digg & The Benefits For Social Media Agencies

By Robert Sutter


When it comes to the networking platforms which exist, in this day and age, Digg seems to be overlooked. This doesn't mean that the website isn't worthwhile, since there are perks to be had. It's just that the likes of Facebook and Twitter seem to draw more attention from social media agencies across the board. With that said, though, there are many reasons why Digg matters to these agencies. Here are just a few talking points to mention.

When it comes to the best sites for content sharing, Digg is more than deserving of being noted. Digg, for those who aren't in the know, is meant for sharing websites, which is great for the sake of learning about the hottest topics in the world. In this regard, it would make sense for social media agencies to take advantage of Digg. There are specific points of interest to look to, though, which is where I feel the expertise of firms like fishbat can come into effect.

The goal of posting content on this website is to accumulate diggs. Consider these along the same lines as likes on Facebook, if you are looking for a comparison. In any event, when a story gets enough diggs, it has the potential of reaching the front page of the website. What this will lead to is greater exposure, since not everyone goes past the first page, which bears the potential of creating leads and pushing business in a more positive direction.

What you should be aware of, prior to using Digg, is that this website is not specifically meant for communication. Apart from the posting of comments, there's not a whole lot of engagement that is done on Digg, at least not in comparison to other well-known social media platforms. What this means is that you should not write off the likes of Facebook, Twitter and LinkedIn. Digg has its own use and it should not be sacrificed for other websites.

If you want to talk about the ways in which Digg can come into play, you have to look at the idea of content. There are so many articles and documents worth sharing out, which is why I feel like Digg stands out so much. Different stories can be covered, which goes without saying, and they can be distributed for the broadest sense of awareness. If social media agencies are committed, they will be able to benefit tremendously from Digg.




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