Monday

Selecting The Best Name For Your Clothing Labels

By Ruth Morgan


For most people who start clothing lines this is one among the many struggles they have. This usually is because their name will be the representative of their brand to their customers. They have to get it just right to keep their customers coming back and bringing another customer along. If you are one of those creative people that have always wanted to start a clothing line you have to put a lot of thought on the name that goes on the clothing labels.

Below are a few tips that you can use to help you come up with a catchy name that will remain in the minds of your customers. The first tip is that you should use a name that is very easy to spell. Pretend that your customers are not educated. They will therefore need a simple name that they can spell easily when they usually are looking your clothing line online.

Apart from choosing a brand name that can easily be spelled it is important that you choose a brand name is short. Most people have a very short attention span. They also have terrible memory. If you use several names it might be difficult to go online and find your brand names just as they appear on your label. So the shorter your name the better you are.

Apart from being short and easy to spell you have to get a unique name. When the name is unique it will stick in the minds of the customer for longer. This is actually a great thing because when they go online they are likely to look you up and they might buy something while they are at it. When it is unique the customers will not confuse it with another.

To find a unique name can be a hectic job. This is because you are not as creative as you thought. So there are a few tricks that you can use to make your brand name creative. One of the ways is to drop some letters. You can even change some letters. This is one of the strategies being used by most companies and it is working for them so it is worth a try.

When you decide to use an acronym you must be very careful. You should first check if they have any other meanings especially naughty meanings. This is also one of the great ways to make sure that if you decide to use very many names they are reduced into something that is more memorable. This is one clever trick you can make use of.

Some people in their quest to find a unique name might choose an offensive word. This usually is not going to pull in business for you. Because people will find it hard to tell your friends about your brand because they are shy. They will even find it hard searching for you online.

If you decide to use several words make sure they are related. This normally is the easiest way to make sure that when they are searching online they get exactly what they are looking for. If they forget the order of the words they might not get the results online.




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